Bike Shop Switzerland

Bike Shop Switzerland is a business that we have had a long running relationship with. Established in 2004, they initially focused on organising cycling tours throughout Switzerland; in 2009 they began shipping high quality rental bikes across the country, before launching a store which sells bicycles and bike gear in 2012.

The Project

After initially coming to us several years ago with a bike rental site in need of some TLC, they decided to launch a new website for all of their sales. We decided to build this store on Magento 2 because it is the strongest open source eCommerce platform on the market. With the bespoke multi-option functionality that they required, we felt confident that it was the only way forward. We produced a new design whilst upgrading from Magento 1 in order to give them a fresh look whilst retaining brand identity through integration with their existing bike rentals and tours websites. Keeping the UX clear and concise, we customised the catalogue to ensure user browsing was as simple as possible and configured a custom search functionality so that customers would easily be able to find what they were looking for.

The Outcome

The new Bike Switzerland Shop has seamlessly brought together all of their business offerings under one roof, and allowed them to remain the number one bike retailer in Switzerland throughout the 2017 and 2018 seasons.